A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Onward: How Starbucks Fought for Its Life Without Losing Its Soul

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(rated by 30069 readers on Goodreads)

by Howard Schultz, Joanne Gordon

$16.87

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In 2008, Howard Schultz, the president and chairman of Starbucks, made the decision to return as the CEO eight years after stepping down. Concerned that Starbucks had lost its way, Schultz aimed to help the company return to its core values and restore its financial health and soul. In Onward, he shares the story of his return and the company’s transformation under his leadership, demonstrating how Starbucks achieved profitability and sustainability during a tumultuous economic period without sacrificing humanity.

Details of Book

ISBN13: 9781609611651

ISBN10: 1609611659

Language: English

Publisher: Rodale, Inc.

Publication Year: 2011

Format: Hardcover

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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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One Line Summary
Starbucks' inspiring comeback merging business and soul.
Who is this book for?
If you're interested in leadership, resilience, and the soul of a brand, this book offers a compelling inside look at how Howard Schultz revitalized Starbucks. It’s a story of sticking to core values during tough times, which can resonate with anyone facing challenges in their journey. You'll get a sense of how passion and purpose can steer a company back to success.

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Onward: How Starbucks Fought for Its Life Without Losing Its Soul