A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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Onward: How Starbucks Fought for Its Life Without Losing Its Soul
Onward is more than just a business book. Personally inspiring and unexpectedly candid, it brings a dramatic story to life with the emotional power and narrative suspense of a novel.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Business resilience and values in challenging times
Who is this book for?
If you're curious about how a major company stays true to its soul under pressure, Onward offers a candid and inspiring look at Starbucks' journey. The book reads like a compelling novel, blending real-life struggles with the emotional stories behind the brand, making it a great pick for anyone interested in leadership, perseverance, or heartfelt business stories.
