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Onward: How Starbucks Fought For Its Life Without Losing Its Soul

Onward: How Starbucks Fought For Its Life Without Losing Its Soul

3.86 (rated by 30339 readers on Goodreads)
by Howard Schultz
$8.90
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In 2008, Howard Schultz, the president and chairman of Starbucks, made the decision to return as CEO to help the company regain its core values and financial health. In Onward, he shares the story of this return and the company's transformation under his leadership, showing how Starbucks achieved profitability and sustainability during difficult economic times while maintaining its humanity. The book provides a detailed account of the company's struggles and reinvention, highlighting Schultz's leadership philosophy that emphasizes winning the right way and offering hope for overcoming tough times.

Details of Book

ISBN13: 9781118392973
Language: English
Publisher: Wiley
Publication Year: 2011
Format: Paperback

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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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  • One Line Summary

    Leadership and resilience in Starbucks' revival story.

  • Who is this book for?

    If you're interested in leadership, business turnaround stories, or corporate ethics, Onward offers a compelling look at how returning to core values can rejuvenate a business. Schultz’s candid recounting of Starbucks' struggles and the mindful strategies used to restore its soul makes this an inspiring read for anyone facing challenges in their own work or life. It's a testament to perseverance and staying true to principles during turbulent times.
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