A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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Overdeliver: Build A Business For A Lifetime Playing The Long Game In Direct Response Marketing
Brian Kurtz is the bridge connecting the bedrock fundamentals of direct response marketing to the state-of-the-art strategies, tactics, and channels of today. Overdeliver distills his expertise from working in the trenches over almost four decades to help readers build a business that maximizes both revenue and relationships.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Master timeless marketing principles for long-term success.
Who is this book for?
If you're interested in building a sustainable business through marketing that truly resonates, this book offers invaluable insights from Brian Kurtz's extensive experience. It’s perfect for those who want to understand how to cultivate lasting customer relationships while boosting revenue. You'll find it a practical guide to playing the long game in direct response marketing.
