A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Getting a public relations campaign or programme off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated second edition of Planning and Managing Public Relations Campaigns provides a blueprint for all practitioners. It describes how to initiate and manage the ongoing development of a programme in a structured way to benefit both the organization and its clients. Practical and easy to read, the book takes the form of a step-by-step guide.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Practical, step-by-step guide to successful PR campaigns.
Who is this book for?
If you're looking to make a mark in PR, this book offers a clear and structured approach to launching and managing campaigns. It's particularly useful if you're new to the field or need a practical reference. The focus on real-world application makes it a friendly guide for turning ideas into effective public relations strategies.
