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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Power Of Purpose, The
Power Of Purpose, The
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In a world where volatility is the new norm and change is a constant, the individuals and organisations that are flourishing are those with a clear sense of purpose based on authentic ethical values.
Purpose is the secret ingredient - with purpose you have the key to exceptional performance, greater wellbeing and clarity in a VUCA world. But how do you find such purpose and ensure it propels your business forward?
The Power of Purpose shares a simple 6-step framework you too can identify, clarify and shape your business purpose. You'll gain a competitive advantage and boost your bottom line, but the benefits are not just commercial - you'll also inspire a new generation of employees, foster innovation, simplify decisions and build customer and brand loyalty.
Based on qualitative interviews with well-established and emerging leaders on how they bring ethical purpose in business to life, as well as sharing the results from a questionnaire with purpose-led businesses you'll find a step-by-step approach for applying purpose to simplify complexity, harness a purpose-powered workforce and create customer loyalty.
How can purpose provide clarity? How can it accelerate success? How can it build a long term sustainable business?
The Power of Purpose is your secret ingredient.
"If you are building a business without purpose, not only are you missing the point, but you are most likely missing out on the journey, the excitement - and the profit - too." Sir Richard Branson, Virgin Group "Purpose is a key enabler in the delivery of sustainable long-term value for all stakeholders. John and Andrew's book shows how to find, spread and follow such purpose within organisations and is a meaningful contribution to this debate." Paul Polman, Chief Executive, Unilever "This is a must-read for today's business leader, whether you're setting up a new venture or leading a blue-chip giant." Sophie Cornish MBE, co-founder, Notonthehighstreet.com
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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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One Line Summary
Harness ethical purpose for business success and sustainability.
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Who is this book for?
If you're curious about how having a clear purpose can transform your organization, this book offers practical advice grounded in real leadership stories. It’s perfect for anyone looking to inspire their team, foster innovation, or build a loyal customer base through authentic values. You'll find a straightforward six-step framework that makes integrating purpose into your business both achievable and impactful.