Powered By Change: How To Design Your Business For Perpetual Success

In a hectic business environment where it is estimated that half of the decisions that CEOs make turn out to be wrong, the stark reality is that it has never been harder to see what's happening around us, interpret information efficiently, and develop strategies that are executed successfully. This is partly due to the speed of change and the mindset about change that is common among large and small companies. To them, change is seen as the enemy. This book proposes a role reversal and offers a new methodology as a practical guide on how to use change as a fueling mechanism to generate outstanding business success. It emphasizes that change is the only constant and advocates for leaders to adopt a more radical view about the way business is done. The framework, The Windmill, is built around four core elements: Purpose, People, Product, and Process. Harmonizing these four blades can lead to an empowered business that uses the winds of change to fuel success. The book is filled with examples and stories from around the world, including global corporates and startups, along with insights and actionable steps to achieve a competitive advantage. Key topics include change, innovation, leadership, strategy, and futureproofing.