Practical Data Mining

Used by corporations, industry, and government to inform and fuel everything from focused advertising to homeland security, data mining can be a very useful tool across a wide range of applications. Most books on the subject are designed for the computer scientist and statistical experts and can be difficult for beginners. Practical Data Mining explains the fundamentals of detecting, characterizing, and using patterns in data, offering a clear, six-step process. It includes case studies, methods, and checklists for each phase of data mining, helping readers communicate effectively with management and clients.