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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Price Wars: A Strategy Guide To Winning The Battle For The Customer
Price Wars: A Strategy Guide To Winning The Battle For The Customer
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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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One Line Summary
Strategic tactics for winning in competitive pricing wars.
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Who is this book for?
If you're involved in selling products or services where price competition is fierce, this book is a treasure trove. It offers practical, easy-to-implement strategies that focus on creating value rather than just slashing prices. Many readers find it refreshing and empowering, giving them the tools to thrive amid tough market conditions.