A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Written by a leading pricing researcher, Pricing Strategies makes this essential aspect of business accessible through a simple unified system for the setting and management of prices. Robert M. Schindler demystifies the math necessary for making effective pricing decisions. His intuitive approach to understanding basic pricing concepts presents mathematical techniques as simply more detailed specifications of these concepts.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Accessible guide to effective pricing strategies for businesses.
Who is this book for?
If you're interested in understanding the nuts and bolts of pricing without complex math, this book is a great choice. Robert M. Schindler offers clarity and practicality, making it easier for entrepreneurs and marketers to develop pricing that truly works. It's an insightful read that demystifies a critical element of business success.
