A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Foundational marketing insights for customer-centric strategies.
Who is this book for?
If you're venturing into marketing or looking to deepen your understanding, Principles of Marketing offers a fresh perspective centered on customer value. Its innovative approach helps you grasp how building strong customer relationships is key to success, making complex ideas accessible and engaging for learners and professionals alike.
