A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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Product Innovation Strategy, Pure and Simple: How Winning Companies Outpace Their Competitors
Provides a proven strategy to create and launch new products. Drawing on ten years of research into successful product development, the author goes beyond tips and techniques to provide a process of product innovation that encompasses four key steps: search, assessment, development, and pursuit.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Strategic approach to successful product creation and launch.
Who is this book for?
If you're interested in understanding how top companies innovate successfully, this book offers a clear, research-backed process. It breaks down the complex world of product development into four manageable steps, making it a valuable read for entrepreneurs and managers alike. You’ll gain practical insights to help you stay ahead in competitive markets.
