A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
When it comes to marketing, nothing beats good word of mouth. But how do you get your customers talking? This friendly guide shows you step-by-step how to create and implement an effective public relations strategy for pennies on the dollar compared to the cost of advertising. "Public Relations Kit For Dummies" gives you all the tools you need to spread the word about your product or service, without a PR agency. All it takes is effort and the straightforward guidelines you'll find in this helpful guide. If you're a small business owner or manager or an entrepreneur, good PR will give you an advantage over your competition. If you're a corporate manager or executive, you need an effective public relations program to communicate with your target market without increasing ad spending. In "Public Relations Kit For Dummies," you'll discover how to: Map a winning PR strategy, Grab attention with press releases, interviews, and events, Cultivate good media relations, Get print, TV, radio, and Internet coverage, Manage crises. This book is packed with successful ideas, techniques, and campaigns that really worked - and you can customize them to fit your clientele, product, or service. This friendly guide shows you how PR works, how to brainstorm for creative ideas, how to deliver your message to the media, and how to create buzz. And there's more: Developing and stick to a budget, Building an in-house PR department, Specific PR tactics like contests, surveys, and tie-ins, Company newsletters, Writing query letters and pitch letters, Handling yourself in interviews, Turning bad press into good publicity, Developing a contact list, Specific strategies for radio, TV, newspapers, and new media, Handling crises, Measuring PR results. The book also includes a CD-ROM full of helpful PR forms, checklists, and templates; lists of resources like PR firms and media outlets; and software programs that makes PR simple. If you want people to notice your product or service, "Public Relations Kit For Dummies" is the only resource you need.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Comprehensive guide to effective, budget-friendly public relations.
Who is this book for?
If you're looking to boost your business's visibility without breaking the bank, this book is a treasure. It walks you through crafty, proven PR techniques tailored for small businesses and startups, making it feel doable and even fun. You'll find practical tips and templates that can really help you craft your message and handle media with confidence.
