A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Global insights into measuring and evaluating public relations.
Who is this book for?
If you're involved in public relations or academia, this book offers a comprehensive look at how to effectively measure and evaluate PR efforts worldwide. It gathers diverse perspectives and tools that can help you understand the true impact of your campaigns and strategies. A must-have resource for practitioners and scholars aiming to elevate their approach.
