A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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Public Relations Online: Lasting Concepts For Changing Media
Rich in scholarly foundations combined with actual practice, Public Relations Lasting Concepts for Changing Media connects the social and technological forces that are changing public relations. Using plain-talk discussion of theory and research, this book helps readers identify how lasting concepts for effective public relations can be applied in a changing media environment, and how a changing media environment affects the practice of effective public relations.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Insights on adapting PR to evolving media landscapes.
Who is this book for?
If you're interested in understanding how public relations is evolving with the media, this book offers a clear and practical perspective. It blends academic insights with real-world practices, making it especially useful for students, professionals, or anyone eager to master effective communication in a changing digital world. You'll find thoughtful discussions on how theory translates into strategies that resonate today.
