A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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Public Relations Practices: Managerial Case Studies And Problems
Case book for the Public Relations Management course. For graduate and undergraduate level courses in introductory public relations; public relations campaigns, cases & problems; business communications; management and society. This text, written by two of the most respected and honored individuals in the field, has become the PR casebook for students, teachers and practitioners. By carefully analyzing actual cases, the authors help students develop agility in applying effective, cutting-edge public relations practices to a wide variety of situations...involving all types and sizes of organizations.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Insightful real-world cases for aspiring PR managers.
Who is this book for?
If you're interested in understanding how public relations really works in diverse organizations, this book offers a treasure trove of actual cases and problems. It’s perfect for anyone wanting to see theory put into practice and learn strategies used by seasoned experts. You'll find it tremendously helpful whether you're a student or a professional looking to sharpen your PR skills.
