A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
With coverage of global markets, new technologies, multiculturalism, and the news about public relations in action, this text presents and explains the fundamental tools of public relations practice, providing a multi-disciplinary understanding of the emerging trends within the field, with spotlights on people and issues of interest to students.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Insightful guide to modern public relations mastery
Who is this book for?
If you're curious about how public relations shapes perceptions and handles modern challenges, this book offers a comprehensive look at the profession's core tools. Its global perspective and focus on emerging trends make it a valuable read for anyone interested in media, communication, or strategic outreach. Dive into real-world examples and discover what really goes into crafting public narratives today.
