A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
This fully updated guide to the theory and practice of public relations outlines the professions' core principles and explains how to develop a variety of public relation strategies. Drawing on recent communication theory, partnering with the media is explained, including how to effectively integrate print, electronic, and other forms of communication to reach specific groups and individuals. Employing timely case schedules, this book stresses the complexities of internal and community relations as well as a number of keys to crisis and event management.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Insightful guide for mastering modern public relations.
Who is this book for?
If you're interested in understanding how to craft effective communication strategies, this book offers a thorough look at both the theory and practice of public relations. It’s especially useful because it integrates recent communication theories and real-world case studies, making complex concepts accessible. Whether you're new to PR or looking to refresh your knowledge, this book could be a valuable resource.
