Rebel Ideas: The Power Of Diverse Thinking

Rebel Ideas examines the power of 'cognitive diversity' - the ability to think differently about the world around us. It explains how to harness our unique perspectives, pool our collective intelligence and tackle the greatest challenges of our age - from climate change to terrorism. It draws on a range of case studies, including the catastrophic failings of the CIA before 9/11, a fatal communication breakdown on top of Mount Everest and a story of de-radicalisation in America's Deep South. Rebel Ideas will strengthen any team or organisation, but has personal applications, from the art of personal reinvention to the benefits of personalised nutrition. It shows us how to become more creative, collaborate in a more interconnected world, and break free of echo chambers.