A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Research Methods for Managers enables students to take their first steps in project work, confident that they are on firm ground in their choice of methodological approaches to the problems that they have set themselves. The authors aim to present a balanced approach to research methodology in business and management, and to offer intending researchers a wider range of options than deductive approaches alone. The text addresses the key philosophical foundations of main methodological approaches, and is practical with examples and exercises from business.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Accessible guide to research methods for future managers.
Who is this book for?
If you're stepping into the world of business research, this book is a great starting point. It simplifies complex methodological concepts and provides practical examples that make understanding various approaches much easier. You'll find it especially useful if you want to confidently choose the right method for your management projects.
