A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Research Methods for Media and Communications provides a user friendly and comprehensive introduction to media and communications research. It introduces the various qualitative and quantitative research methods commonly used in the social sciences as applied to the disciplines of media studies, communication, mass communication, journalism, public relations and advertising.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Clear guide to research methods in media and communication.
Who is this book for?
If you're interested in understanding how media and communication research is carried out, this book offers a friendly yet thorough overview. It covers both qualitative and quantitative methods, making complex ideas accessible for students and professionals alike. You'll find it invaluable for grasping how insights are gathered and analyzed in the media field.
