A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
The text that helps readers thrive in today's retailing industry. Without a predefined and well-integrated strategy, a retail firm may flounder as it's attempting to cope with the changing environment that surrounds it. Berman/Evans' reader-friendly text, "Retail Management: A Strategic Approach," provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today's changing and complex retail environment.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Strategic guide for navigating modern retail challenges.
Who is this book for?
If you're interested in understanding how retail businesses succeed today, this book provides clear insights into strategic planning and adapting in a complex environment. It’s like having a friendly mentor walk you through real-world decisions retail managers face, making it perfect for aspiring managers or seasoned professionals wanting a fresh perspective.
