A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Revenue Performance Management might be the last major bastion for corporate investment. In a world of changing buyer behavior and access to new levels of buyer understanding, companies who are serious about revenue growth now have the tools to respond appropriately. In this thoughtful, complete discussion, Steven Woods, author of the acclaimed book Digital Body Language, and Alex Shootman deliver a comprehensive analysis of how and when to engage buyers using revenue tools ranging from social media to field sales, how the revenue engine can be measured, and how to optimize for maximum revenue growth.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Strategies for modern revenue growth through buyer engagement.
Who is this book for?
If you're interested in understanding how companies can accelerate growth today, Revenue Engine offers insightful guidance. It dives into the latest tools and techniques for engaging buyers effectively across various channels, making it perfect for sales professionals and business leaders alike. The authors do a great job of breaking down complex strategies into practical advice you can apply to boost your revenue efforts.
