Rocket: Eight Lessons To Secure Infinite Growth

Rocket tells the story of how sixteen remarkable business leaders created great brands. Leslie Wexner explains how he turned a two-store chain into a $6.5 billion worldwide brand called Victoria's Secret, and Howard Schultz shares how he grew his passion for a small coffee shop in Seattle into a 22,000-store chain. Each story is connected to a “how-to” lesson, providing practical techniques for knowing your customers’ desires and behaviors to deliver rewarding experiences. The book includes a “self critique” to help you identify your current position before transforming your career and company through mastering demand-space mapping, strategic investment placement, delivering core benefits, and maintaining a long-term vision for continuous improvement.