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Romancing The Customer: Maximizing Brand Value Through Powerful Relationship Management

Romancing The Customer: Maximizing Brand Value Through Powerful Relationship Management

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Provides a fresh, international perspective on building customer relationships and building brand equity

Details of Book

ISBN13: 9780471846154
ISBN10: 0471846155
Language: English
Publisher: Wiley
Publication Year: 2001
Format: Hardcover

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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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  • One Line Summary

    Innovative strategies for global customer relationship success.

  • Who is this book for?

    If you're interested in understanding how to strengthen your brand through genuine customer connections, this book offers insightful international perspectives. It breaks down the essentials of relationship management in a way that feels both practical and inspiring, making it a worthwhile read if you want to boost brand loyalty and create lasting value.

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