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A history of modern marketing traces the evolution of advertising, production, and sales techniques from the turn of the century to the present day.

Details of Book

ISBN13: 9780394552927
ISBN10: 039455292X
Language: English
Publisher: Pantheon
Publication Year: 1989
Format: Hardcover

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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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  • One Line Summary

    Evolution of marketing techniques shaping modern consumer culture.

  • Who is this book for?

    If you're curious about how today's advertising and marketing tactics came to be, this book offers a fascinating journey through history. It captures the innovative shifts that transformed production, sales, and branding into the strategies we see today. Perfect for history buffs or marketing enthusiasts alike, it provides insightful context into our consumer-driven world.

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