• Book cover of Services Marketing by Christopher Lovelock, Jochen Wirtz

    A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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Services Marketing

Services Marketing

4.18 (rated by 79 readers on Goodreads)
by Christopher Lovelock, Jochen Wirtz
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Significantly revised, restructured, and updated to reflect the challenges facing service managers in the 21st century, this book combines conceptual rigor with real world examples and practical applications. Exploring both concepts and techniques of marketing for an exceptionally broad range of service categories and industries, the Sixth Edition reinforces practical management applications through numerous boxed examples, eight up-to-date readings from leading thinkers in the field, and 15 recent cases. For professionals with a career in marketing, service-oriented industries, corporate communication, advertising, and/or public relations.

Details of Book

ISBN13: 9780131268463
ISBN10: 0131268465
Language: English
Publisher: Pearson
Publication Year: 2003
Format: Paperback

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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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  • One Line Summary

    In-depth guide for modern service marketing professionals.

  • Who is this book for?

    If you're working in or interested in service marketing, this book offers valuable insights into managing and promoting services effectively. Its real-world examples and current case studies provide a practical edge, making complex concepts easier to grasp. Whether you're just starting out or looking to update your knowledge, you'll find useful strategies tailored for today's dynamic service industries.
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