Seven Power Strategies For Building Customer Loyalty

Customer service isn't just an empty slogan. With these seven powerful strategies, it's the key to long-term organizational success. Make customers happy, and the organization gets better results than any ad campaign or marketing program could generate. Turn customers off, and expect negative ripple effects. Customer loyalty is one of the most valuable assets a company can have. Despite ongoing discussions about customer service, few companies excel at retaining customers. Seven Power Strategies for Building Customer Loyalty introduces a model that helps improve customer retention and growth. It includes self-evaluations and exercises, guiding readers to understand customer turnoffs, recover lost customers, and exceed expectations through value, personality, information, and convenience. These results-oriented tactics are designed to bring customers back repeatedly.