A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
1 / of1
Sony Vs Samsung: The Inside Story Of The Electronics Giants' Battle For Global Supremacy
Sony vs. Samsung is business history at its best! It explores the divergent fortunes of these two electronics giants in the last decade and identifies the true reasons behind Sony's decline and Samsung's rise. Contrary to popular belief, Chang shows that success (or failure) does not simply arise from different strategies. Rather, it emerges from major decisions that are deeply rooted in the companies' organizational processes and their executives' political behavior. This book is a must-read for any senior executive.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Corporate rivalry revealing organizational and leadership impacts.
Who is this book for?
This book offers a fascinating inside look at how organizational choices and leadership politics can steer the fortunes of major companies. If you're interested in understanding the real reasons behind corporate successes and failures, especially in the tech industry, this read provides insightful analysis and lessons that go beyond surface-level strategies.
