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Stand Out From The Crowd: Secrets To Crafting A Winning Company Identity
Stand Out From The Crowd: Secrets To Crafting A Winning Company Identity
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In Stand Out from the Crowd, marketing expert Jay Lipe offers entrepreneurs, small-business owners, and marketers the necessary tools to implement a comprehensive company identity strategy. With clear-cut action steps, case studies, and visual examples, he highlights the best ways to build a reputation and make a lasting impression.
Learn how · Ensure that your customers notice – and remember – your business. · Create power-packed visual elements, such as logos, colors, and images. · Make sure that your corporate identity is used consistently. · Craft a selling proposition that moves customers to buy.
By illuminating fundamental strategic principles with easy-to-use methods, Lipe arms you and your business with a winning competitive advantage.
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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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One Line Summary
Master branding strategies for a memorable business presence.
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Who is this book for?
If you're looking to elevate your brand or business identity, this book offers practical, real-world advice to make your company truly stand out. Jay Lipe's insights, backed by case studies and clear steps, make it easier than ever to create a compelling and consistent brand image. It's a handy guide for entrepreneurs eager to leave a lasting impression.