• Book cover of Stickier Marketing: How to Win Customers in a Digital Age by Grant Leboff

    A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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Stickier Marketing: How to Win Customers in a Digital Age

Stickier Marketing: How to Win Customers in a Digital Age

3.5 (rated by 12 readers on Goodreads)
by Grant Leboff
$24.90
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The internet has revolutionized how brands interact with their customers. To gain attention and engagement, companies must personalize and become trusted sources of information. Stickier Marketing offers rules for effective digital communication, emphasizing customer-centric approaches. Grant Leboff focuses on 'return on engagement' and introduces concepts like Customer Engagement Point (CEP), covering partnerships, content, market positioning, and emotional selling propositions. The second edition includes new chapters on content, discovery, and the mobile revolution.

Details of Book

ISBN13: 9780749471088
ISBN10: 0749471085
Language: English
Publisher: Kogan Page
Publication Year: 2014
Format: Paperback

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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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  • One Line Summary

    Smart strategies to deepen digital customer connections.

  • Who is this book for?

    If you're interested in mastering the art of digital marketing, Stickier Marketing offers insightful, practical rules that help any business stand out and build trust online. It’s especially useful if you want to create genuine engagement and foster lasting relationships, rather than just superficial interactions. Grant Leboff’s focus on customer-centric approaches and tools like Customer Engagement Point makes this book a valuable guide for anyone looking to thrive in the digital age.
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