A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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Strategic Management: A Competitive Advantage Approach, Concepts
For undergraduate and graduate courses in strategy. In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. The Fifteenth Edition has been thoroughly updated and revised with current research and concepts. This edition includes 29 new cases and end-of-chapter material, including added exercises and review questions.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
In-depth strategic insights for competitive advantage.
Who is this book for?
If you're curious about what makes a winning business strategy today, this book offers a comprehensive and up-to-date look at the complexities of maintaining a competitive edge. Packed with real-world cases and practical exercises, it's easy to see why students and professionals find it so valuable for sharpening their strategic thinking skills.
