A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
The author of this text argues that the role of strategic marketing in business performance is demonstrated in the market-driven strategies of successful organizations competing in a wide array of product and market situations. The escalating importance of providing customer satisfaction, responding to diversity in the marketplace, developing new products and recognizing global competitive challenges require effective marketing strategies for gaining and keeping a competitive edge. The text examines the concepts and processes for gaining competitive advantage in the marketplace.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Insightful guide for mastering competitive market strategies.
Who is this book for?
If you're curious about how top companies stay ahead in competitive markets, this book offers clear insights into the art of strategic marketing. It dives into key concepts like customer satisfaction and innovation, helping readers understand how to develop effective strategies in a complex global landscape. Whether you’re a student or a professional, it’s a valuable resource for navigating today’s dynamic business environment.
