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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Strategic Marketing: Planning And Control
Strategic Marketing: Planning And Control
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A clear, comprehensive and user-friendly text it provides an unrivalled digest of the tools, techniques and knowledge required to understand strategic marketing. Covering contemporary issues by exploring current developments in marketing theory and practice. It offers-
- Coverage of key developments in customer relationship management, business ethics, market-led orientation and resource/asset-based approaches to internal analysis and planning
- A highly exam focused approach which has been class tested and refined
- A new chapter offering a 'problem-based learning' (PBL) approach to the subject
- Thoroughly revised and updated case studies and vignettes of real world best practice throughout the text
Now established as one of the leading texts in the field, Strategic Marketing 3rd edition will continue to be an essential learning tool for CIM students and marketing undergraduates and postgraduates. It will also be ideal for marketing professionals who want to improve their strategic knowledge and those on relevant executive courses.
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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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One Line Summary
Guide to strategic marketing concepts for students and professionals.
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Who is this book for?
If you're diving into marketing strategy, this book is a real gem. It breaks down complex ideas into digestible insights with practical case studies, making it perfect for students and professionals aiming to sharpen their strategic skills. Its updated content and problem-based approach keep you engaged and thinking critically about real-world application.