• Book cover of Sun Tzu Strategies For Selling: How To Use The Art Of War To Build Lifelong Customer Relationships by Gerald A. Michaelson, Steven W. Michaelson

    A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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Sun Tzu Strategies For Selling: How To Use The Art Of War To Build Lifelong Customer Relationships

Sun Tzu Strategies For Selling: How To Use The Art Of War To Build Lifelong Customer Relationships

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by Gerald A. Michaelson, Steven W. Michaelson
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Winning sales tactics from the greatest strategist of all time Through his bestselling books and popular seminars, Gerald Michaelson has established himself as the world's leading interpreter of Sun Tzu's timeless strategies for the modern business audience. In Sun Tzu Strategies for Selling, the author of the bestselling Sun The Art of War for Managers interprets the theorist's classic battle strategies specifically to help salespeople win on the increasingly competitive sales battlefield. Packed with brilliant insights that will help anyone who sells prevail over any competitor, this new translation of The Art of War includes special notations underscoring the relevance of Sun Tzu's writings to sales strategy. It also transforms Sun Tzu's wisdom into contemporary sales advice, object lessons, and real-life 'how-tos'.

Details of Book

ISBN13: 9780071427302
ISBN10: 0071427309
Language: English
Publisher: Mcgraw Hill
Publication Year: 2003
Format: Paperback

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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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  • One Line Summary

    Strategic sales advice inspired by Sun Tzu's warfare principles.

  • Who is this book for?

    If you're involved in sales and want a creative edge, this book connects ancient strategy to modern selling tactics. Gerald Michaelson's interpretation of Sun Tzu offers fresh insights that could help build genuine customer relationships and outsmart competitors. It's a practical read that makes timeless wisdom applicable to today’s competitive sales environment.
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