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Surviving The New Millennium

Surviving The New Millennium

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Though set in the context of the Asian economic crisis, this book explores universal principles that apply to predicting, weathering, and profiting from crises in any market or industry. Readers learn about indicators that a crisis is on the way, as well as proven strategic measures for containing the damage during a crisis. With the help of numerous real-life case examples, the authors explore the strategic implications of an impeding or actual crisis in the key areas of finance, marketing, human resources, and corporate restructuring. And they provide tested, innovative solutions for crisis-proofing virtually any company.

Details of Book

ISBN13: 9780071160308
ISBN10: 0071160302
Language: English
Publisher: Mcgraw-hill
Publication Year: 2000
Format: Hardcover

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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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  • One Line Summary

    Strategies for crisis resilience in any industry.

  • Who is this book for?

    If you're interested in understanding how to navigate turbulent times, this book offers priceless insights through real-world cases. It helps you recognize warning signs early and apply proven strategies to minimize damage and even prosper during crises. A must-read for business leaders and anyone eager to strengthen their company's resilience.

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