A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
What does it take to succeed in today's competitive world? Is it luck? Talent? A touch of madness? Edward de Bono talked to 50 outstandingly successful men and women, all of whom spoke frankly about their own strategy. Among them were David Bailey, Sir Terence Conran, Robert Maxwell, Jackie Stewart, Sir Clive Sinclair, Virginia Wade, Lord Forte and Verity Lambert. De Bono then distilled their wisdom and experience and turned it into a practical strategy that anyone can follow in order to achieve their own ambitions in life and work. The result was this book.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Insights from successful minds on mastering achievement.
Who is this book for?
If you're curious about what really drives success, this book offers an intriguing look into the minds of prominent figures across various fields. Edward de Bono's synthesis of their strategies makes complex insights accessible and actionable. It feels like a personal coaching session, inspiring you to craft your own path to achievement.