• Book cover of The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value by Barta, Patrick Barwise

    A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value

The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value

4.02 (rated by 81 readers on Goodreads)
by Barta, Patrick Barwise
$12.90
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The 12 Powers of a Marketing Leader, by former McKinsey partner Thomas Barta and senior London Business School professor Patrick Barwise, is a research-based leadership book for marketers in the 21st century. Based on the largest ever research study of its kind, with detailed data on over 8,600 leaders in more than 170 countries, this book identifies 12 specific behaviors that drive marketers' business impact and career success. It emphasizes the importance of the value creation zone (V-Zone)—the overlap between your company's and customers' needs—for winning in the market and achieving career goals.

Details of Book

ISBN13: 9781259834714
ISBN10: 1259834719
Language: English
Publisher: Mcgraw Hill
Publication Year: 2016
Format: Hardcover

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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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  • One Line Summary

    Insights on leadership behaviors for marketing success.

  • Who is this book for?

    If you're looking to elevate your marketing game, this book offers a data-driven approach to leadership that truly makes an impact. The authors distill years of research into practical powers that can help you create real value for both your customers and your company. It's a compelling read that encourages thoughtful self-assessment and strategic action in the competitive marketing landscape.
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