A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
1 / of1
The Art And Craft Of PR: Creating The Right Mindset And Skills To Succeed In Public Relations Today
This book is built around the idea that PR as a communications discipline has no boundaries. It is the PR professional’s manual for creating that specific type of mindset and building the necessary skills to meet today’s communications challenges, which include mastery of the fundamentals, cultivating unbridled curiosity and creativity, the art of listening, and never losing sight of business objectives.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Guides PR pros to adaptive, creative, results-driven strategies.
Who is this book for?
This book is a fantastic read if you're looking to deepen your understanding of public relations in today's fast-changing landscape. It emphasizes the importance of mindset and creativity, making it perfect for those who want to elevate their PR game and stay ahead of the curve. You'll find practical insights wrapped in a fresh, inspiring approach that is as motivating as it is informative.
