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The Art of Client Service: 58 Things Every Advertising & Marketing Professional Should Know
The Art of Client Service: 58 Things Every Advertising & Marketing Professional Should Know
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Distilling decades of experience, advertising executive Robert Solomon has compiled the definitive resource for advertising and marketing account executives: a fast-reading, pocket-size, actionable checklist of 58 essential ideas to help client service professionals improve their account management strategy and skills.
Now fully updated and revised, The Art of Client Service is geared to the entire account team -- copy writers, art directors, and planners, researchers, media executives, support staff -- anyone who works with clients. With brevity, levity, and clarity, Solomon recounts both successes and failures, and uses them to formulate fast-reading, actionable tips.
You'll also find new chapters on technology in advertising, the changing role of client service in an increasingly high-tech era, and an updated bibliography of essential reading.
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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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One Line Summary
Essential quick guide for client-facing marketing professionals.
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Who is this book for?
If you work in advertising or marketing, this book feels like a trusty pocket guide packed with practical wisdom. It's easy to read, yet full of insights that can really sharpen your client service skills, whether you're just starting out or a seasoned pro. It’s a handy resource that shares real-world lessons to help you navigate client relationships more effectively.