A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
A comprehensive introduction to the factors at work in today's business environment, both internally within organisations and the wider environment in which businesses operate.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Insight into internal and external business influences.
Who is this book for?
If you're curious about what shapes the landscape for modern businesses, this book offers a thorough overview. It delves into both internal organizational factors and the broader environment, making complex concepts accessible. It's a great resource for students, aspiring entrepreneurs, or anyone wanting a solid foundation in business dynamics.
