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The Corporate Warriors

The Corporate Warriors

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Describes the tactics used by the managers of corporations, such as Coca-Cola, General Motors, and People Express, against their competitors.

Details of Book

ISBN13: 9780395354872
ISBN10: 0395354870
Language: English
Publisher: Houghton Mifflin
Publication Year: 1987
Format: Hardcover

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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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  • One Line Summary

    Insightful look into corporate warfare strategies.

  • Who is this book for?

    If you're interested in understanding the cutthroat world of corporate competition, this book provides a fascinating behind-the-scenes look at how big players like Coca-Cola and GM navigate the battles for market dominance. Its detailed tactics and strategic insights make it a compelling read for business enthusiasts and for those curious about the less glamorous side of corporate success.

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