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The Curve: Turning Followers Into Superfans

The Curve: Turning Followers Into Superfans

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The Curve is a new way of doing business and of seeing the world. In the digital age, everyone struggles to answer how do I get people to pay when so much is free? The answer is the Curve. Whatever business or creative field you are in, Nicholas Lovell's book encourages you to embrace giving some things away for free. By stimulating interest and cultivating communities, you'll build relationships with your audience and your fans, who'll want more of what they love. With stories from various industries, The Curve shows how to connect with people—and make them happy to pay for the very best you can offer.

Details of Book

ISBN13: 9780670923212
ISBN10: 0670923214
Language: English
Publisher: Portfolio Penguin
Publication Year: 2014
Format: Paperback

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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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  • One Line Summary

    Master community-building to boost paid support in digital.

  • Who is this book for?

    If you're trying to find better ways to connect with your audience and turn casual followers into enthusiastic superfans, this book offers a fresh perspective. Nicholas Lovell takes you through real-world stories that show how strategic generosity can lead to greater loyalty and willingness to support your work financially. It’s a practical guide for anyone looking to thrive in the digital age by creating meaningful relationships.

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