A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Marketing today doesn't work. Or so says Sergio Zyman, former marketing czar of Coca-Cola and quite possibly the most famous marketing gadfly in the world. Brilliant, irascible, unconventional, Zyman is best known for reinventing the Coca-Cola Company's marketing approach by spearheading the global launches of Diet Coke, New Coke, Classic Coke, Fruitopia, and Sprite. Now, in this brisk and revolutionary book, Zyman shows why old approaches to marketing have lost their fizz—and how to get a jump on the strategies that will work in the twenty-first century. Zyman explores such topics as:
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Revolutionary marketing insights from a Coca-Cola legend.
Who is this book for?
If you're curious about the future of marketing or want to see things from a different perspective, this book is a must-read. Zyman's candid take on what doesn't work and his innovative ideas for the twenty-first century can inspire anyone involved in business or marketing to rethink their strategies. It's engaging and full of eye-opening stories that could change how you view branding and campaigns.
