A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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The Essence of Capitalism: The Origins of Our Future
Using the example of the Coca-Cola Company and a number of other transnational corporations, this book examines the power of global capitalism and scrutinises its best and worst features. Citing not only Coca-Cola but companies such as Ford, Gillette, Kodak, Heinz, Mobil, IBM, K-Mart, McDonald's, etc. - companies with names so dominant as to guarantee the sale of their products - this book offers the history of globalization and its far-reaching implications. The author analyzes the awesome power and single-mindedness of large corporations in pursuit of their own interests.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Explores global capitalism through corporate giants' history.
Who is this book for?
If you're curious about how multinational corporations shape our world, this book offers an eye-opening look into their history and influence. It delves into the powerful role these companies play in globalization and presents a balanced view of their impact, making complex economic concepts accessible and engaging.