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The Essence of Capitalism: The Origins of Our Future

The Essence of Capitalism: The Origins of Our Future

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Using the example of the Coca-Cola Company and a number of other transnational corporations, this book examines the power of global capitalism and scrutinises its best and worst features.
Citing not only Coca-Cola but companies such as Ford, Gillette, Kodak, Heinz, Mobil, IBM, K-Mart, McDonald's, etc. - companies with names so dominant as to guarantee the sale of their products - this book offers the history of globalization and its far-reaching implications.
The author analyzes the awesome power and single-mindedness of large corporations in pursuit of their own interests.

Details of Book

ISBN13: 9780733609404
ISBN10: 0733609406
Language: English
Publication Year: 2001
Format: Hardcover

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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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  • One Line Summary

    Unveils capitalism's global forces shaping our future.

  • Who is this book for?

    If you're curious about how big corporations influence our world, this book is a compelling read. It offers an eye-opening look at the history and impact of global giants like Coca-Cola and IBM, revealing their powerful strategies and long-term effects on society. It's perfect for anyone interested in understanding the forces driving modern capitalism and globalization.

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