The Greening of Asia: The Business Case for Solving Asia's Environmental Emergency

One of Asia's best-respected writers on business and economy, Hong Kong-based author Mark L. Clifford provides a behind-the-scenes look at what companies in China, India, Japan, Korea, the Philippines, Indonesia, Hong Kong, Singapore, and Thailand are doing to build businesses that will lessen the environmental impact of Asia's extraordinary economic growth. Dirty air, foul water, and overcrowded cities are threatening the region's prosperity. Recognizing a business opportunity in solving social problems, Asian businesses have developed innovative responses to the region's environmental crises.

From solar and wind power technologies to green buildings, electric cars, water services, and sustainable tropical forestry, Asian corporations are upending old business models in their home countries and throughout the world. Companies have the money, the technology, and the people to act--yet, support from the government and civil society is crucial for a region-wide shift to greener business practices. Clifford offers detailed profiles of these initiatives and includes an appendix summarizing the environmental business practices of over fifty companies.