A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
The Growth Drivers is a practical guide to building marketing capabilities. It explains why it is critical that organizations invest in the capabilities needed to excel at customer-centric marketing to drive growth. The authors explain what world-class marketing means in practice and reveal the power of strategic marketing as a dynamic propeller of growth. Each chapter includes a summary, a separate in-depth case study, a range of illustrative real-life examples and some practical tools based on the work of leading practitioners in this pioneering field, as well as relevant diagrams and pictures.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Practical guide to strategic, customer-focused marketing growth.
Who is this book for?
If you're interested in boosting your company's growth through smarter marketing, this book is a treasure trove of insights. It breaks down complex concepts into practical steps, supported by real-world examples and tools you can apply immediately. Whether you're a seasoned marketer or just starting, you'll find it inspiring and full of actionable ideas.
