A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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The Handbook Of Strategic Public Relations & Integrated Communications
Now for the first time, you have the singular resource to turn to for all the current issues and topics in public relations and communications. The experts in the field combine their professional experience with intellectual knowledge to bring you the forward thinking issues on everything from labor and consumer relations to issues management and from environmental issues in public relations to strategic writing for public relations and communications.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Comprehensive guide for modern public relations professionals.
Who is this book for?
If you're diving into the world of public relations or already part of the industry, this book acts as a vital resource to stay ahead. It offers a deep dive into current topics like environmental concerns and strategic communications, all from experienced voices in the field. You'll find it invaluable for navigating the complexities of public relations today.
