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A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
The Internet Case Study Book
The Internet Case Study Book
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Featuring 60 success stories, from clients' briefings to final projects, this book provides detailed studies divided into five categories: e-Commerce, Corporate Sites, Campaigns, Social Media, and Promotional Sites. These subjects form the core of what the web can offer to every person or institution, and knowing how these projects were developed can help differentiate your business or online presence from that of your competitors.
Strategies examined range from those of giant corporations to small businesses, but all have a common goal: successful, efficient, and cost-effective investment on the web. Each project is laid out in terms of Brief, Challenge, Strategy, and Results. From Coca-Cola to Prince of Persia, from Diesel to Domino's Pizza, this book shows how successful businesses of any size can devise an effective online presence, and features the work of strategic innovators such as Ajaz Ahmed, Alex Bogusky, and Jeff Goodby.
Details of Book
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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One Line Summary
Insights into building successful online business strategies.
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Who is this book for?
If you're looking to boost your online presence or start an online business, this book offers a treasure trove of real-world success stories. It's like having a chat with industry pros who share what worked and what didn't, making complex strategies easy to understand. Perfect for entrepreneurs and marketers eager to learn from the best across different industries.