A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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The Invisible Grail: How Brands Can Use Words To Engage With Audiences
Seeking to reverse the trend of overemphasizing the importance of visuals at the cost of written communication strategies, this guide reinforces the power of language in creating and building strong brands. The prowess of large corporations such as Guinness and Unilever, as well as emerging brands, in engaging their audiences and connecting with customers using words is examined by looking at the powerful verbal identity behind each brand. Iconic brand status is presented as an attainable goal once a business learns how to tap hidden creative resources and successfully communicate with customers.
A note on book covers: while we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Harness verbal branding to resonate deeply with audiences.
Who is this book for?
If you're interested in how words can make your brand stand out, this book offers a fresh perspective. It delves into real-world examples like Guinness and Unilever, showing how language shapes iconic status. A must-read for anyone wanting to harness the hidden power of words to truly connect with their customers.
